Are you a mompreneur who's active on Facebook but not on Pinterest? If you are not convinced or you think of Pinterest as just another social media platform, here are some stats that might interest you.
- As of March 2015, there are 72.8 million active users. Yes, that many.
Nearly 40% of that user base is not in the US. In Singapore alone, there are approximately 42 500* searches per month for Pinterest on Google.com.sg.
(Based on Google Adwords in July 2015)
- If your products are female-centric, please hop on the bandwagon RIGHT Now. A large percentage of active pinners are female. As of 2014, about 84% of active users are female
- Pinterest claims that their male user base is increasing but personally, even if remains this way with all the gorgeous pictures and graphics, we’re not complaining. ( If you are a man reading this and you are in desperate need of testosterone - laden Pinterest Inspiration), you might want to check out Jeff Sieh from Manly Pinterest Tips or Vincent Ng at his MNCG Marketing Pinterest Page for awesome content as well.
- Pinterest may soon be an international shopping mall. We’re not kidding, see our point C.
Here’s 5 reasons why you have to be on Pinterest.
A. Facebook vs Pinterest : Which is better for Business?
While Facebook is for daily entertainment, catching up with friends, posting snippets of your own life and connecting with various sources of information, users treat Pinterest as an inspirational and aspirational platform. People log on to search for
- Specific objects that they want to own now or in the future.
- Dream destinations that they want to visit someday
- Décor, design tips, anything visual in nature and much much more...
What this means for your business is that even if your potential customer may not want to immediately purchase your products, they can store it in a board for the future, reducing your advertising cost to remain top-of-mind in their eyes.
In a fleeting social media setting, where, in minutes, your promoted posts are replace by the promoted posts of another company, having your products placed ‘permanently’ in someone’s board will definitely cut back on your advertising dollar.
B. Increasing customer visits to your website
Let’s face it, Google is a hard nut to crack. There are thousands of people out there trying to figure out SEO (search engine optimization) or in laymans term, how to get on page one of Google for your company’s target keywords.
The common advice of creating great content is not sufficient because you would also need to fight the clutter out there, just to get your message heard. And don't let us get started about sales conversions yet.
With Pinterest, eye catching pictures can lead to more leads discovering your website. Even if you don’t have a website, you can redirect them to a landing page with your sales pitch.
C. A Virtual Global Shopping Mall
Enter buyable pins. If your goods and services are located in the US, lucky you, customers can purchase your items directly from Pinterest. (For all the Non-US pinners, we'll just have to be patient and wait a little longer).
With the introduction of buyable pins, Pinterest can now be considered one of the world’s largest shopping mall where customers can directly purchase your product. Yup, you heard us correctly. Directly.
Imagine you sell black dresses and the customer has spent hours browsing through major shopping sites and not finding the perfect LBD (Little Black Dress). A search for 'LBDs’ on Pinterest can lead them to a picture of the dresses you sell and voila, they find that perfect LBD.
D. Solidify your Branding through your Pinterest boards.
Ahh branding. The one thing every entrepreneur knows they need but it’s the one concept that is the hardest to grasp.
To put it simply, Branding is all about telling a story. And through your Pinterest account, the story is in the boards that you choose to create and pin on.Think about it as a virtual mood board.
If your business is in the children education industry, most of your boards might revolve around your children’s education or enrichment activities. In addition, create a few boards to feature content about what your brand is about, for example, quirky children bedroom or creative children’s bento boxes will show off your company’s fun side, even though these are not the goods and services your company sells.
E. Your very own Crystal ball… into the minds of your consumers.
Plenty of times, we mumpreneurs have been scratching our heads thinking about what our customers would buy and how great it would be if we could read their minds.
Now you can, well, sort of.
Welcome to your customer’s taste, preferences and wants (right now and in the future) all neatly arranged in their boards. Instead of spending money manufacturing products that no one wants, you’ll be ahead of the curve and be giving them exactly what they want. No more excess inventory, ever! Now who doesn't want that?
No matter what business you are in, Pinterest is clearly an essential platform to be on. Whether or not buyable pins comes to your country, it's a platform that allows you to present your company, your brand and your message in easy to read boards. Curating information has never been easier.
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